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Join the movement to reduce single-use plastic — one reusable at a time! Together, we can build a cleaner, greener Santa Cruz and help reduce plastic waste!
It's a Wrap: The "Just Bring It" Campaign comes to an end!
Over the course of three months, the "Just bring It" campaign has empowered residents, businesses, and visitors to sip sustainably—diverting thousands of disposable coffee cups from the landfill and helping normalize the habit of bringing reusable cups.
We partnered with 37 local coffee shops, partnering nonprofits, and community leaders from January through April 2025, reaching thousands of people and providing direct support to businesses that promote reusable alternatives.
Read all about it!
Our Partners and Supporters
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